Track what people are saying about your brand and your competitors'
We read every public mention of your brand and theirs. Reddit threads, X and LinkedIn posts, reviews on G2, the app stores and Trustpilot. SEO & Ad performance, product pricing, job postings. You get a written report on what we found and exactly what to do about it.
Brand tracking: what we find about you.
| # | The finding | What you learn | Your move |
|---|---|---|---|
| 1 | Social mentions | Every post that names you on Reddit, X, LinkedIn and the forums your buyers use, ranked by reach, with the ones nobody from your team has replied to. | Answer the unanswered ones. A public reply from the company turns a complaint into a recommendation, and a question into a trial. |
| 2 | Reviews | New reviews on G2, Capterra, Trustpilot, Google and the app stores, with the recurring complaints and the words happy customers use to describe you. | Fix the top complaint, then put the happy customers' own words on your landing page. They convert better than anything you would write. |
| 3 | Sentiment over time | The split of positive, neutral and negative mentions each month, and what changed it: a launch, a price change, an outage, a viral post. | Know before your numbers do. Sentiment moves weeks ahead of churn and ratings, so you get to respond while it is still cheap. |
| 4 | Who is talking | The accounts, creators and communities that mention you most, and which ones are also recommending a competitor. | Thank your advocates and recruit them. A handful of people drive most of the word of mouth in any niche. |
Competitor tracking: what we find about them.
| # | The finding | What you learn | Your move |
|---|---|---|---|
| 1 | Their mentions and reviews | What their users are unhappy about on social media and review sites, and every public "what should I switch to?" post nobody has answered, ranked by reach. | Reply to the list. People asking for an alternative in public are the easiest customers you will ever win, often with a single helpful comment. |
| 2 | Their ads | Every ad they are paying to run, what it says, and which ones they keep making copies of. | Copy what works, claim what they dropped. Companies only duplicate ads that make money, so their library shows what converts before you spend a dollar. |
| 3 | Search rankings | Which Google searches send them customers, which they pay for, and which they ignore, with monthly volumes and click costs. | Take the searches they ignore. Phrases like "[competitor] alternative" are typed by people ready to buy, and they are cheap to win. |
| 4 | Pricing and plans | What they charge, the limits hidden in their plans, and factual mistakes on their comparison pages. | Sell against their hidden caps and "contact sales" walls, and publicly correct what they get wrong about you. |
| 5 | Hiring | Every open job, what it pays, what has sat unfilled for months, and what they stopped staffing. | Attack where they can't respond. An unfilled role is something they can't do yet, and your window until the seat fills. |
How it works.
Tell us which brands to track
Your own, a competitor, or both. We'll hop on an optional call to walk through your business and which competitor matters most. Prefer to skip the call? Just send us the company names.
Get your first report
Within 5 business days you get the full report: every mention and review, everything they do in public, what it means, and your recommended moves in order.
Keep it, or get your money back
Don't like the first report? Your first month is fully refunded, no questions asked. Otherwise a fresh report lands every month with what changed. Cancel anytime.
Examples from real reports.
They mostly disappeared from free Google results this year, and now pay an estimated $446K a month to make up the difference.
98% of their search visits are now paid. The searches that describe the product, like "best dictation app", are won by review roundups and small competitors, not by them.
Recommended move: build pages and buy ads for the searches they abandoned, starting with the phrases people type when they're ready to buy, like "best dictation app" and "[their name] alternative". Their ad budget isn't defending those searches, so they're cheap to take right now.
27% of recent posts about them are complaints or people asking for alternatives. Nobody from the company has replied to any of them.
The report listed 18 live posts worth answering, ranked by reach, with the words to answer them.
Recommended move: give one person on your team the list and have them answer every post with a helpful reply and a trial link. A rival was already replying to these threads, and the posts go stale within days, so speed matters more than polish.
Their job board shows zero customer care staff and an unfilled enterprise engineering lead with "unblock major Fortune 100 deals" in the description.
Companies don't write that unless deals are actually blocked. Their enterprise motion is stuck until that seat fills.
| What their job board says | Salary | Status |
|---|---|---|
| Enterprise engineering lead, "unblock major Fortune 100 deals" | $320K–400K | Open, relisted at a higher level |
| AI researchers (the people who'd fix accuracy) | $250K–400K | Open for over a year |
| Customer care, account managers | n/a | All closed, none filled |
Recommended move: go after the big-company buyers they can't serve yet. Publish your security certifications and pricing while theirs sit behind "contact sales", and move now, because this window closes the day that hire starts.
$249 a month per brand. $899 with daily leads.
Track your own brand, a competitor, or both. Weekly gets you a full report every Monday. Daily adds a lead brief every business day: named people to reply to, with what to say. Start with a two-week trial for $299 that includes both, fully refundable.